In addition, a number of commentators have criticized what they see as a tendency to cater new ballparks toward wealthier ticket buyers, such as with expanded use of luxury suites instead of cheaper, conventional seating. One sportswriter said the attempt to emulate the old parks in this way is "contrived." Populous's designs across Major League Baseball have become so prevalent that some critics have asserted that the distinctiveness that was originally found in early "retro" ballparks is impossible to maintain: "There are nearly 20 around the league, their heterogeneity has come to seem altogether homogenous." Whereas "classic" ballparks like Fenway Park were given strange dimensions simply because of the limitations provided by the plots of land on which the parks were built, new stadiums do not feature such restrictions. From 1992 to 2012, HOK Sport/Populous were the lead architects on 14 Major League Baseball stadiums and helped renovate four existing stadiums. And because the stadiums were designed for baseball instead of several sports, the sightlines were "uniformly excellent." Ĭamden Yards was hugely popular with baseball fans, and its success convinced many cities to invest public funds in their own new ballparks to help revitalize struggling urban neighborhoods. In addition to moving away from the concrete exteriors of the "cookie-cutter" multi-purpose stadiums that preceded the new parks, Populous incorporated other innovative touches: natural grass playing surfaces (instead of artificial turf), asymmetrical field dimensions, various park-specific idiosyncrasies (like Tal's Hill in Houston), and less foul territory that would keep fans farther from the diamond. Subsequent stadium exteriors featuring this motif opened in Washington, DC and Minnesota. At Camden Yards, and in other stadiums built by Populous soon thereafter, such as Coors Field in Denver and Progressive Field in Cleveland, the ballpark was designed to incorporate aesthetic elements of the city's history and older " classic ballparks." Camden Yards's red brick facade emulates the massive B&O Warehouse that dominates the right field view behind Eutaw Street, whereas Progressive Field's glass and steel exterior "call to mind the drawbridges and train trestles that crisscross the nearby Cuyahoga River." Starting with Great American Ball Park in Cincinnati in 2003, a number of Populous Sport's stadiums featured more contemporary and even futuristic designs. Populous is credited for spearheading a new era of baseball park design in the 1990s, beginning with Oriole Park at Camden Yards in Baltimore. The red brick facade of Camden Yards was designed by Populous to blend into the surrounding neighborhood of downtown Baltimore, especially the nearby B&O Warehouse. 360 Architecture is also based in Kansas City. Other firms with sports design presence in Kansas City that trace their roots to Kivett include Ellerbe Becket Inc. The company is one of several Kansas City-based sports design firms that trace their roots to Kivett and Myers which designed the Truman Sports Complex which was one of the first modern large single purpose sports stadiums (previously, stadiums were designed for multipurpose use).
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In October 2015, Populous relocated to its new Americas headquarters at the newly renovated Board of Trade building at 4800 Main street near the Country Club Plaza in Kansas City. In March 2009, HOK Sport Venue Event changed its name to Populous after a managers' buyout by HOK Group. It was the first major company to relocate to the neighborhood in several decades.
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In 2005, it moved into its headquarters at 300 Wyandotte in the River Market neighborhood in a new building it designed, on land developed as an urban renewal project through tax incentives from the city's Planned Industrial Expansion Authority. The Kansas City, Missouri, office was first based in the city's Garment District in the Lucas Place office building. The new practice retained headquarters in all three cities. On HOK Sport's 15th anniversary in November 1998, the firm merged with LOBB.
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On several projects, HOK Sport had teamed with international design practice LOBB Partnership, which maintained offices in London, England, and Brisbane, Australia. The firm initially consisted of eight architects in Kansas City, and grew to employ 185 people by 1996. In 1983, HOK under Jerry Sincoff created a sports group (initially called the Sports Facilities Group and later changed to HOK Sport Venue Event).